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A Beginner’s guide to

Omnichannel Marketing

using marketing Automation

As more and more brands turn towards their marketing teams to create personalized user experiences, we wanted to offer something valuable to our readers – A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.In this guide you’ll learn:a. What, why, and how of omnichannel marketingb. Usage of omnichannel marketing automation for different customer phases1. Onboarding, 2. Engagement, 3. Conversions and 4. Retentionc. Real-life examples of brands successfully executing an omnichannel experience/campaign

Bonus: We’ve also included 4 key takeaways for building an effective omnichannel marketing automation strategy for your brand.