A Beginner's guide to
using marketing Automation
As more and more brands turn towards their marketing teams to create personalized user experiences, we wanted to offer something valuable to our readers - A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.
In this guide you'll learn:
a. What, why, and how of omnichannel marketing
b. Usage of omnichannel marketing automation for different customer phases
1. Onboarding, 2. Engagement, 3. Conversions and 4. Retention
c. Real-life examples of brands successfully executing an omnichannel experience/campaign
Bonus: We’ve also included 4 key takeaways for building an effective omnichannel marketing automation strategy for your brand.